Mash Course In Message Development

Before the television show, before the movie and the book, there were MASH units in Korea.  MASH medical personnel had to think fast, move fast, rely on improvisation, limited resources and deal with the stress of too much to do in too little time. 

Sounds a lot like a typical radio station on any given Friday afternoon.  The airwaves are filled with injured ads, cookie-cutter, cliché-filled casualties of mediocre writing.

90% of the soldiers treated at MASH Units survived.  This entertaining hands-on workshop presented by Wizard Of Ads® Partner Walter Koschnitzke teaches you how to adapt MASH techniques to produced better ads faster with less stress. 

Designed for anyone who has struggled to figure out what to say on behalf of clients, topics in this 3-hour workshop include:

Brain physiology and psychology
Using Maslow’s “Hierarchy of Needs” to learn what your client’s customers really want.
How to quickly develop compelling ideas for more persuasive ads.
8 Copy Choices
Branding ads
Ads to draw a crowd
Where to begin – where to end – what to leave out
How to show not tell
More….

Attendees have the opportunity to learn the skills through workshop exercises and examples.  This workshop was developed from training included in Radio In The 21st Century taught by Walt at the Wizard Of Ads® Academy in Buda Texas.

I thought I'd be sitting through an "insurance rah-rah" seminar.  I found, instead, the teachers to be real, insightful, and on the edge of the new trend in Radio.  Thanx guys.  - David Kyle

Absolutely Fantastic.   Every radio person should see this.  - Don Hicks, Missouri Broadcasters Association

If every Radio AE had the knowledge but most iimportantly the passion that these 2 guys have... Radio would have 67% of all local direct ad dollars spent not 6 - 7% of all ad dollars. - Carmen Staub, Midwest Family Broadcasting

For availability, contact:  walterkoschnitzke@wizardofads.com