I hear an ad that sparks my interest. For the sake of argument let’s say it’s an ad for a mortgage company. I want more information but I don’t want to talk to a salesman yet. I go to the computer to find out about the company and the offer. I type “ABC Mortgage” into Google – ZILCH. I type “Racine (my hometown) Mortgages,” Google returns about 371,000 results. I didn’t check all 371,000 results but out of the first 70 – NADA. Undeterred, I type in the name of the mortgage guy – NOTHING.
Several possibilities cross my mind. The ad was a figment of my imagination. I got the name wrong. The company must be very small or very new. Maybe I should just check out a few of the other 371,000 results and get on with my life.
I don’t need a phone number so the Yellow Pages aren't an option. I want information and the Internet is my resource of choice. I am not alone. As of September 2005, there were 296,208,476 people in the United States. Over 68.6 % are online. How hard do they have to work to find you?
A Website is a half step between your advertising and your phone or front door. Even if you don’t sell products and services online, consumers need to be able to find you quickly. A consumer who contacts you after visiting your website is already half sold - and that helps your closing ratio doesn’t it?
See ya in the funny papers!