Just because you can doesn’t mean you should. A Midwestern copy machine company is out with a new radio ad using the voice of Elliot Gould. Hmmm…
“This is Elliot Gould for the ABC Company…” What he had to say about ABC Company didn’t sink in for two reasons. First, Elliot was just reading the ad. There’s no enthusiasm, commitment or inflection in his voice.
The second reason I missed most of the ad is I started thinking about Elliot Gould as Trapper John McIntyre in the movie version of MASH. Then I started trying to remember other movies he’d been in recently - poof - ad over.
Elliot Gould’s a pretty good actor. MASH is one of my favorite movies. But I don’t see his connection with copiers or the advertiser. As far as I can tell there’s no reason for Elliot Gould to be the spokesperson except that he was available for sixty seconds. He doesn’t own the company. If he owns one of their copiers he doesn’t mention it.
If you want to use a spokesperson make sure there’s a tie in. For example: “This is Kevin Costner for the ABC Company. In my most excellent feature film 'The Postman,' I beat the crap out of a copy machine salesman. But you can't beat the service provided by the salesmen at the ABC Company. Just like my Oscar snubbed character 'The Postman,' they really deliver!” (I wouldn't be surprised to hear something this stupid.)
I’m sure the ABC Company does many worth talking about. In fact I think we had one of their copiers at my old job for 4 or 5 years. I never saw Elliot Gould walk-in to check our copy count and I don’t expect he ever will. In the ad he's a distraction.
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