A local pool and spa store is holding a sale on floor models. They’re running a thirty-second television ad but when they ran out of things to say halfway through they resorted to stating the obvious…
“When they’re gone, they’re gone!
Hmm… and when they’re here, they’re not?
The Milwaukee Auto Dealers group ran a promotional ad on the radio a few weeks ago. I was nearly knocked breathless when I heard that…
“They’re dealing like never before!”
Perhaps they’re dealing from the bottom of the deck, blindfolded or left-handed.
Drivel filled ads that state the obvious are not only a waste of the audience’s time, but also a huge waste of advertising dollars. Spend some time thinking about what your prospects need to know then tell your story in as persuasively as you can.
If you haven’t got anything to say, then remember - Silence Is Golden.