This was going to be a post about the brilliant ad campaign for Tag® Body Spray. But as I searched for the new “Strip Poker” ad I came across a site called Expo Television, devoted to online video opinions, reviews and product demonstrations and buying tips.
According to Expo’s Homepage:
Videopinions is another way Expo TV wants to make you a smarter shopper!
A Videopinion is YOU, showing and telling us in FULL MOTION VIDEO what you love and hate about the products and services that make your world go round. Show us everything from why you love your iPod Shuffle, to the essential baby swing that every mom needs, to the pros and cons of your electric razor.
Videopinions allows our viewers to share their own unbiased, personalized experiences with other consumers.
The reviews are hokey, crudely produced but they are real. And real people have often been known to topple the mighty. Here’s the review of Tag® Body Spray. Madison Avenue it ain’t, but what would someone say if given the opportunity to upload a videopinion of your product or service? With the low cost of cameras everyone can become a producer.
In today’s brave new world of virtual communities it’s vital that you deliver what you promise and to keep your eyes and ears open and your fingers on the pulse of what people are saying behind your back. If you aren’t “Googling” your business every couple of months you may miss what someone says about you good or bad.
But that’s just my opinion.