Like many, I’m not fully functional when I first wake up in the morning. Rather than fixing a cup of coffee, I generally check out the news headlines on my Yahoo® home page. This is “my special time” to be left alone in order to focus on the tasks ahead.
This morning a most annoying thing occured. I was attempting to read about golf ball sized hail in Milwaukee when I accidentally touched the trackpad and the arrow moved over an ad for Mercury. The article disappeared, the Mercury ad expanded, a video started and a very loud voice started yakking at me about things I didn’t want to know.
At this particular moment I’m not interested in buying or leasing a Mercury. I’m not interested in buying or leasing any vehicle. I want to read the story about the hail storm but I can’t get it back. Even after stopping the video the news story remained hidden. My morning was been hijacked by a crummy commercial.
I make my living trough advertising and marketing, but I resent someone intruding on my space. But not allowing me to get back to what I was doing before the intrusion is inexcusable. Who needs a clueless pest at five in the morning?
Internet advertising is a different beast. I'm supposed to be in control, blocking pop-up ads and clicking display ads I find interesting. The Mercury ad has violated the rules – and I’m not the least bit happy about it. Maybe I'll go back to coffee and find another way to get my news.
The offending Mercury Ad cited in Yohho Yahoo Leave Me Alone - appears to be a problem with the Mozilla Firefox Application. The problem does not occur with the Apple Safrari Program. We now return you to our regularly scheduled rant.