My Photo

Upcoming Events

HitTail.com

« Advertising Humbug | Main | Permission Granted »

May 04, 2006

Comments

Dave Dolak

There has got to be a term for this.

When advertisers insert subtle messages into show content we call it "product placement", but now we have advertisers inserting programming content into ads.

I propose we call it "content hijacking'.

Dave Dolak
www.DaveDolak.com

The comments to this entry are closed.