Have you ever sat in quicksand? I was sitting on my drafting stool working on a few ads the other day, when suddenly the seat began to sink. When you write on a 36” high workspace, a 22” chair is jus this side of useless. Picking my chin off the table, I Google” heavy duty drafting stool” and get 143,000 results in .48 seconds. This should be easy.
When you get right down to it, all gosh darn stools look pretty much the same. I found plenty of pictures but not much in the way of useful information. I needed to know if the “Buttomatic 2500 HD” takes more abuse than the “Task Master 20,” but it seems no one shares such useful data online.
Now a normal person might say, “Why don’t you just call someone and ask?” I’m a stubborn son-of-a-gun on a mission. That's why. After wasting a half hour on this project it wasn’t about finding a replacement stool, it was about finding the information.
Forty-five minutes later I was ready to throw in the towel. Sitting low on the horizon, hands straining to reach the keyboard I decided to see what Office Max might have available locally (Office Max didn’t show up on the first 10 or 15 pages of search results so I hadn’t been to their site). Suddenly, The Holy Grail of information appeared before my eyes; sizes, fabrics, descriptions of how much use each chair could handle. Feeling a bit like Goldilocks, I narrowed my choices based on Office Max's incredible search function. Now, the only thing I needed to know was whether $219 was a good price.
Office Chairs Unlimited had the same chair “open box,” for $40 less and I figured that as long as I was there I might as well see what else they carry... And there it was, the drafting chair of my dreams, sturdier, with arms and a better warranty than the Office Max chair for $10 less. Cahloo! Cahlay! Only one problem, I didn't know anything about Office Chairs Unlimited. Back to Google “Office Chairs Unlimited Reviews.” The 500 people who reviewed OCU on BizRate gave them a green smiley face. Sold. The chair should be here Monday or Tuesday.
What do people need to know when they come to your website? More often than not they need more than a picture and a brief description. “Waiting For Your Cat To Bark,” the incredible new book from Wizards Of The Web Brian and Jeff Eisenberg provides fantastic insight into the new world of empowered consumers. It’s great reading that even technophobes can understand.
A final note: I do not know much about the technical aspects of websites, so all I can say is that it must be magic that without registering the Office Chairs Unlimited checkout page had my billing and delivery address along with my email address already listed. Now isn’t that convenient?