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Walter Koschnitzke knows a bad ad when he sees or hears one. He’s spent 30+ plus years refining the craft of ad writing and now devotes the majority of his time consulting a diverse group of small businesspeople, helping them define and focus their marketing efforts.

Walt looks at the world first as a consumer, then as a marketer. Rather than bringing pre-conceived notions and snap answers to clients, he brings a lifetime of experience based on trial and error to the. In addition to his background in advertising, Walt brings over 20 years of successful sales management experience to the table.

Walt is an adjunct professor at the University of Wisconsin, has taught at the Wizard Academy and speaks to groups of business owners on ways to improve their advertising any chance he gets.

Doing what you love changes everything. Walt looks for business owners who have a burning desire to grow and a passion to make it happen. He identifies then helps bring out the best in his clients.

When he’s not working with clients, you’ll find Walt researching, writing, recording commercials and viewing the world from his tree house in the fir trees just down the road from Lake Michigan at 42:46:45.869N - 87:47:11.296W.

Walt travels light and has easy access to Milwaukee Mitchell and Chicago O’Hare if you’d be interested in discussing your situation.


My mission is threefold:

1) To help business people attain success sooner and to a greater degree.

2) To help radio station managers and sales reps learn how to help their clients have greater success by targeting relational customers.

3) Save the world from bad advertising one commercial at a time.