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February 04, 2005


David Foster

Potentially, radio is the greatest arm of the media to get your message out there. It's with many of us most of the time. Trouble is it's very crowded and sometimes we're only half listening. Roy is of course right, we need to learn about maximising our 30 seconds by cutting away the layers of irritating verbiage and find words that touch the listener and leave an imprint somewhere in their heart or mind about the attractiveness of our product or service.

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